So I've been a GI Joe fan as far back as I can remember. To see the state of GI Joe right now makes me sad. Unless you head to the "Adult Collectors" part of Toys R Us, you aren't going to find GI Joe on any toy shelves. Even then you're lucky to find anything on the shelves. To me the line is essentially dead. I don't want anything on the store shelves, and I don't want the GI Joe Collectors Club figures because I'm not interested in usually half of the figures being offered.
Here is my idea to maybe help keep GI Joe going. Create two different line of figures. You need a "Collector's Figures" and a "Kid's Figures." I know there is the GI Joe Collectors Club, but that's just an extension off the "50th Anniversary" line... Below are my ideas for each:
Kid's Figures
- Create a whole new look and feel for GI Joe. Think of it like the new Ninja Turtle line of figures. They have the same characters, but everything is reimagined and NOT held to the original ideas. You don't even need to keep to the ole 3.75 inch idea.
- Make sure there are plenty of vehicles for the Joes!
- Hook a new show into the line. Don't go crazy with something like GI Joe Renegades, but make it something fun and exciting like the current Turtles show. Make the show really engaging for both adults and children similar to Star Wars Rebels, Clone Wars, and Ninja Turtles.
- Don't forget that GI is the "Real American Hero" and play that up. Make sure the flags and everything are on the figures and the vehicles!
- If a new movie comes out, don't destroy the whole line over it. Make 1 wave the new stuff, clearly mark the package as a movie tie in, and then move on from it. Very similar to the way the Ninja Turtles movies were.
Collector's Figures
- Create a subscription service similar to the GJCC. I want to keep the "1 figure a month" idea, but I think the figure selection should be done differently. Instead of a random assortment of figures do something like this.
- January - 1982 Figure
- February - 1983 Figure
- March - 1984 Figure
- ect ect ect
- Keep things like Tiger Force, Python Patrol, Snow Team, etc variants to the Convention Exclusives, box sets, and other special type ordeals. Do not make them a part of the subscription.
- Don't forget the vehicles! Make sure vehicles come out that just aren't repaints. I would love to see an updated Snow Cat and Cobra Stun!
- Make the file cards look like the original releases, only updated!
- Ditch the concept of a complete years subscription cost. Pay for it 3 months at a time. That way if you don't want certain years you can mitigate that a little bit.
- Don't make ordering anything difficult!
Well those are my thoughts. Hopefully GI Joe sees a revival soon because I need more figures!